Lead Program
Turn your website into a lead engine — not a brochure.
(Social + Lead + CRM + Lead magnet)
What We Offer
LAUNCH PROGRAMS
Go-To-Market Planning + Rollout Support for Product-Based Brands
Launching is not a single deliverable. It’s a staged rollout: conversion-ready Shopify, aligned messaging, the right assets in the right order, and a system to execute without chaos.
We support product-based brands—especially skincare and consumer packaged goods—with a structured go-to-market process that prioritizes conversion, operational readiness, and revenue growth across DTC + B2B + events.
Start with a Fit Check. Then we build your rollout plan.
Ready to dive into your launch program?
Book your Deep Dive Digital Audit, where we review your marketing foundation:
Website + product pages (clarity, trust, conversion flow)
Social media (positioning, routing, launch alignment)
Cart + checkout (friction points, confidence elements, mobile experience)
Content + Brand Story - how are you telling the market about your product
Delivered within 3–5 business days, including a concise Loom walkthrough, scorecard, prioritized roadmap, and a 60-minute run-through call.
Before you invest in production, ads, or events, we identify what’s working, what’s leaking conversion, and what to prioritize first.
HOW OUR ROLLOUT WORKS
We run every launch through a staged rollout program using:
A structured Trello project board (clear stages, owners, and timelines)
A series of onboarding questionnaires to capture assets, constraints, and launch goals
A prioritized execution map to keep the work focused and measurable
You’ll always know what’s happening, what’s next, and what matters most.
STAGE 1:
FIT CHECK + PRIORITY ROADMAP
Digital Audit (Required Start)
Identify conversion blockers and missing launch assets
Confirm channel focus: DTC, B2B/wholesale, tradeshow, or hybrid
Define “fix first” priorities
Output: scorecard + roadmap + recommended next step.
STAGE 2:
LIGHT STRATEGY REVIEW (ROLLOUT PLAN)
Once fit is confirmed, we complete a light strategy review to finalize your launch direction and rollout sequence.
Included:
Offer + positioning alignment (DTC + B2B messaging)
Launch sequence planning (pre-launch, launch, post-launch)
Asset mapping: what must exist before traffic and outreach
KPIs + checkpoints (what we track and why)
Output: Trello rollout plan + timeline + required assets list.
STAGE 3:
IMPLEMENTATION PATH
You choose the level of support based on your internal capacity.
Sprint (Focused Build)
Best for: brands that need a fast, contained implementation of the highest-impact priorities.
Examples:
Shopify product page upgrades + trust elements
Cart/checkout improvements
Email capture + basic nurture setup
Launch landing page + routing updates
Retainer (Ongoing Rollout Support)
Best for: brands that want ongoing execution support, vendor coordination, and campaign management through launch and early optimization.
Includes: structured weekly execution inside Trello + reporting checkpoints.
A-la-CART OPTIONS
These can be added after Stage 2 and scoped based on your launch route.
TRADESHOW MATERIALS: MATERIALS + LEADCAPTURE SYSTEM
For event-based launches that need measurable ROI.
Booth messaging hierarchy + offer structure
Lead capture flow + follow-up sequence
Post-event conversion plan
Asset checklist for print + digital
B2B CHANNEL PLANNING + WHOLESALE CRM TRACKING
For brands pursuing retail, spas, boutiques, or professional accounts.
B2B positioning angle + target list guidance
Outreach sequence + follow-up cadence
CRM pipeline setup to track leads and meetings
Collateral requirements: line sheet, sell sheet, outreach templates
Distribution planning recommendations + in-store placement asset map
Why Choose Ready to Launch
Experience that spans strategy, retail execution, and revenue growth.
Ready to Launch brings 25+ years of experience across marketing strategy, tradeshow production, brand activations, and event management—paired with hands-on retail and distribution expertise. We don’t just build plans. We build launch systems that work in-market.
Our background:
Multiple retail store launches and in-store execution planning
Franchise ownership with cross-Canada distribution experience
Online store account management and eCommerce operational oversight
B2B marketing strategy for corporate brands across Canada and the USA
Tradeshow planning that prioritizes lead capture, follow-up, and measurable ROI
Campaign planning that aligns assets, timelines, vendors, and channels without chaos
B2B CHANNEL PLANNING + WHOLESALE CRM TRACKING
For brands pursuing retail, spas, boutiques, or professional accounts.
B2B positioning angle + target list guidance
Outreach sequence + follow-up cadence
CRM pipeline setup to track leads and meetings
Collateral requirements: line sheet, sell sheet, outreach templates
Distribution planning recommendations + in-store placement asset map
What this means for your launch:
You get prioritized decisions, not generic recommendations
Your launch is built around conversion + operational reality (inventory, fulfillment, timelines)
Your B2B efforts are tracked and managed like a true revenue channel
Your assets are planned with purpose—so content and collateral support sell-through, not just aesthetics
If you want your launch to feel structured, credible, and commercially sound, this is the work.
WHAT TO EXPECT
Clear stages and timelines (no ambiguity)
Conversion-first priorities (no busywork)
Systems that support revenue https://discord.gg/Cx9pCsJjgrowth, not just aesthetics
A launch plan you can execute with confidence
READY TO START?
Start with the Digital Audit Fit Check. Once the form is completed, we will be in touch within 2 business days with your results.