Retainer Marketing & CMO Support

Stop guessing and start leading your marketing with a clear plan, consistent execution, and someone watching the numbers like it’s their business—because that’s how I treat it.

Book a Retainer Consult

What a Retainer with Ready to Launch Actually Means

  • A retainer isn’t just “a few hours a month.” It’s a leadership seat on your team.

    You get a Fractional CMO and project manager who:

    • Builds and owns your marketing roadmap

    • Keeps campaigns moving and on brand

    • Holds your team and vendors accountable

    • Reports on what’s working—and what’s wasting budget

    So you’re not chasing creatives, agencies, or analytics. You’re focusing on running the business.

  • This retainer is built for businesses that are already moving and want to grow with intention, not chaos.

    You’re a good fit if:

    • You’re doing $500K-1M+ in annual revenue and need marketing to match your growth goals.

    • You have more ideas than capacity and need a strategic filter on what to do, in what order.

    • You’re working with agencies, freelancers, or an internal team but don’t have someone leading the whole picture.

    • You’re tired of disconnected campaigns—website here, emails there, ads somewhere else—with no cohesive funnel.

    • You know that full-cycle marketing (multi-touch, consistent follow-up, real metrics) is where the growth is.

    If you’re looking for a partner to own the plan and help your team execute, this is for you.

  • 1. Strategic Leadership & Roadmap

    • Quarterly marketing roadmap aligned to revenue and capacity

    • Clear priorities for each month (campaigns, launches, content, optimization)

    • Guidance on offers, funnels, and where to focus for fastest impact

    • Alignment across brand, website, email, social, and sales process

    2. Campaign & Channel Planning

    • Campaign concepts tied to real business goals (bookings, consults, sales)

    • Content themes and messaging for email, social, and promotions

    • Launch plans for new services, events, courses, or presale projects

    • Briefs for designers, copywriters, and agencies so everyone’s working from the same playbook

    3. Measurement, Reporting & Optimization

    • Monthly performance review of key channels (website, email, ads, socials)

    • Simple dashboards and reports your team can actually understand and reuse

    • Concrete “keep/stop/start” recommendations every month

    • Continuous funnel optimization: landing pages, nurture sequences, follow-ups

    4. Team & Workflow Enablement

    • Meeting rhythm with your leadership and/or marketing team

    • Project management support via Trello/Airtable/HoneyBook (or your existing tools)

    • Clarified roles: who owns what in each campaign

    • Templates, checklists, and SOPs so your marketing doesn’t fall apart when it gets busy

Beyond the Retainer: Agency & Vendor Management

Most businesses leak time and money between “great strategy” and “actual execution.” That’s where agency and vendor management comes in.

When you add Agency & Vendor Management:

Act as your agency liaison—you get one point of contact instead of five.

  • Write and refine briefs so agencies and freelancers have clarity from day one.

  • Please look over the proposals, scopes, and media plans to make sure they align with your goals and budget.

  • Oversee timelines, deliverables, and quality control, so nothing falls through the cracks.

  • Align creative and messaging across website, ads, email, and social so everything feels like one brand, one plan.

  • Flag what’s not working—early—and push for optimizations or shifts.

You keep the relationship with your preferred partners. I make sure they’re rowing in the right direction and delivering what’s promised.

A woman with long, wavy brown hair sitting on a cream-colored sofa, smiling and pointing upward with her index finger against a white paneled wall background.

Bottom line: The retainer sets the strategy. Agency & vendor management makes sure the work gets done to that standard.

A woman sits at a wooden desk with a laptop, in front of a window with lush green trees outside, in a well-lit room with plants and a sideboard.

How We Work Together

Rhythm & structure matter. Here’s how a typical retainer runs:

Kickoff & Audit (Month 1):

Deep dive into your current brand, website, funnels, tools, and active campaigns. We map out your next 90 days.

  • Ongoing Meetings:
    Weekly or bi-weekly calls to review priorities, unblock projects, and keep campaigns moving.

  • Asynchronous Support:
    Email/WhatsApp support for quick decisions, approvals, and course corrections between meetings.

  • Reporting Cadence:
    Monthly performance review with clear actions, not just numbers.

Commitment:
Most clients engage on a 3–12 month retainer so we have the runway to plan, execute, and optimize properly.

Ready for a marketing leader in your corner?

If you’re done patching together random tactics and want a clear plan, consistent execution, and a trusted partner to manage your marketing ecosystem, let’s talk.

want to see our past projects…

View our portfolio to see project launches ranging from Pre-Sale Marketing Project Launched, Branding, Influencer and Event Management. The Roadmap is key, messaging is primary and revenue conversion front of mind. Read More

Book a retainer consult