real estate Marketing
Real Estate Project Management for High-Performing Presale & Personal Realtor Brands
Presale multi-family launches and real estate brands don’t fail because the product is bad.
They fail because marketing, sales, and operations are disconnected.
We help developers and realtors build presale and personal brand ecosystems that actually convert: from signage and sales centres to websites, email funnels and follow-up.
You don’t need more “marketing”
You need a system that converts.
You don’t need more “marketing.” You need a system that converts.
Most projects have a brochure, a website, and a hard-working sales team—but nothing that connects
interest → inquiry → tour → offer.
That’s where I come in.
WHAT I DO
Presale Multi-Family Project Management
From early planning to final release, I manage the marketing and sales ecosystem of your project so every touch point feels intentional and on-brand.
Deliverables can include:
Launch roadmap: timelines, milestones, responsibilities, and KPIs
Sales program design that matches your marketing strategy
Full touch-point mapping:
Site signage
Sales centre experience
Staging & presentation homes
Website & landing pages
Lead capture & email flows
Brochures, floorplans & collateral
Coordination with your in-house or external teams (design, web, media, agents)
Weekly project check-ins and reporting so there are no surprises when you open the doors
Outcome: A cohesive presale launch that looks polished, feels premium and moves qualified buyers from “just looking” to “ready to write.” (View Presale Portfolio) (View Presale Portfolio)
Brokerage Personal Branding & Marketing Strategy Optimization
Your name is the brand. If your marketing doesn’t reflect your reputation, you’re leaving listings and referrals on the table.
I work with realtors and boutique teams to build a marketing engine that matches the level at which you sell.
Areas of focus:
Brand positioning: what you’re known for and why someone should call you first
Messaging & copy: website, bio, listing process, buyer/seller guides
Content strategy: social, email, blog and video tied to lead generation—not vanity metrics
Personal brand systems: how your marketing supports your sales workflow, follow-up, and client experience
Outcome: A personal brand that looks as professional as you sell—and consistently feeds your pipeline.
Sales Funnels, Lead Magnets & Follow-Up Systems
If you’re spending money to drive traffic but don’t have a follow-up plan, you’re not doing marketing—you’re doing donations.
I build and optimize funnels that connect your marketing spend to measurable sales activity.
This can include:
Lead magnet strategy & creation
Market reports
Neighbourhood guides
Presale VIP lists
Investor one-pagers
Landing pages and opt-in flows
Email sequences (nurture, launch, re-activation)
CRM setup and optimization for real estate workflows
Reporting dashboards for key metrics: leads, appointments, showings, deals
Outcome: Quality leads, clear data, and a follow-up system your team will actually use.
HOW I WORK
Agency-Level Strategy.
In-House Practicality.
I’ve worked with some of Vancouver’s top agencies and developers, collaborating with:
Senior brand designers & web teams
Copywriters and digital ad specialists
Email and automation experts
I bring that fluency into a hands-on project management approach:
Audit & Strategy
Review your current assets, funnels, and sales process.
Identify gaps between interest and conversion.
Build a clear roadmap with priorities and quick wins.
Build & Implement
Coordinate designers, web teams, and internal staff
Set up the tools: CRM, email, landing pages, tracking
Align your sales program with your marketing campaigns
Launch & Optimize
Oversee launch execution (presale or campaign)
Monitor performance and make data-driven adjustments
Document processes so your team can keep running the system
what I bring
What You get:
10+ years of real estate marketing with Vancouver agencies & developers
BCIT Project Management discipline (timelines, budgets, clear communication)
A partner who understands both brand and sales: the creative and the conversion
A focus on quality leads and meaningful touch points, not just “more traffic”
Every campaign, sales centre visit, brochure, email, or DM is an opportunity to make buyers feel:
“These are the people I want to work with.”
My job is to design that feeling—and back it with systems that can scale.
Who are you?
This is a fit if you are:
A Developer launching or repositioning a presale multi-family project
A Brokerage Owner or Top-Producing Agent who wants your brand and marketing to match the level you’re operating at
A team that is ready to implement, but needs strategic direction, structure, and a partner who can speak “agency” and “sales floor”