Fractional CMO and Click to Close coach
From click to close.
Most businesses are great at the first date. Then they never call. I find where your leads go quiet, from social and email to your calendar, and build the path that turns attention into clients.
ClickSomeone sees your post
LeadThey raise their hand
BookedThey sit down with you
ClosedThey become a client
Experience
Twenty-five years in marketing. Ten in presale.
A six-store retail business built and sold. A room of 100+ filled every month. I know what it takes to get people through the door.
Featured and trusted: Business in Vancouver · mSummit, keynote Arlene Dickinson · Bosa Development · Dimex Group
The problem
Your brand is beautiful. Is it booking anyone?
The offer is strong and the brand looks good. But somewhere between "interested" and "booked", people slip away: a slow follow-up, a confusing booking path, a launch with no plan for week two.
I find those gaps, close them, and build the system that keeps working after I step back. I work best with owners and teams who invest when the market is tight.
Close the gaps. Build for longevity.
How I work
Marketing isn't the lipstick. It's everything you do before the date.
Real people in the door, not clicks that don't convert. Whether it's a launch event or a content day, I build one strategy across your website, social and email, and bring the right people into the room.
Events
Sales centre openings, realtor events and grand openings, plus the mSummit and ReinventingM conferences and a monthly business breakfast.
See VIP Content DaysPromotions
Contests, sponsorships, partner launches and street activations, learned from the media side at 24 Hours and used for Stor-X with Jillian Harris and the Southern Living Idea House.
See Launch StrategiesMulti-channel follow-through
Print, digital, video, social, email and CRM working as one system, so every touchpoint has a job and a metric, and no lead goes quiet.
See AdvisoryRealtor collaborations
I bring realtors into the building, show them how to film content on site, and set up shared promotions, so your marketing dollars travel further through their audiences.
See presale launchesWork with me
Ways to work together.
Six one-on-one sessions
Click to Close Advisory
Six one-on-one sessions to find where your leads go quiet and build the follow-up that closes them, for you or your marketing manager.
Not ready for six sessions? Book a Marketing Power Session
Fractional CMO
Consulting
Senior marketing leadership without a full-time hire. As your fractional CMO, I lead the plan, direct your team and vendors, and report what's working.
Industries I lead marketing for
- Presale developers and new-home builders
- Real estate teams and brokerages
- Legal, mortgage and insurance practices
- Product and franchise brands
60 to 90 days
Strategy
From scattered to a clear, revenue-focused plan: priorities, budget and measures your team can run. Every engagement is custom, discussed on your Discovery Call.
What we can build
- Launch and go-to-market plans
- Offer, pricing and messaging
- Content and social plans
- CRM, follow-up and conversion paths
Content days and launch programs
Co-hosted with Jennifer Kolbuc of The Marketing Club
VIP Content Day
One day. Ninety days of content you didn't have to think about. We plan it with you, film it at a location with multiple backdrops, coach you on camera and hand back content built to bring in clients, not just likes.
- Onboarding and planning. Your offer, your audience and a 90-day content plan, set before we shoot.
- Filmed by you or for you. Bring your phone and learn the system, or let our crew run the cameras.
- Coaching on set. Hooks, delivery and the call to action, fixed in the moment.
- Your quarter, ready. Edited and scheduled for you, or scripted so you publish it yourself.
Next VIP Content Day: November 12, Langley. 5 spots.
Brand, retail, product and real estate launches
Launch Strategies
Launching a brand, a retail location, a new product or a real estate project? I build the plan, run the launch with your team and follow up every lead. For completed homes sitting unsold, I work with your marketing director and sales team to bring buyers and realtors back through the door.
Three steps to a clean launch
- PlanningAudience, offer, budget and timeline, set before anything goes live.
- ExecutionCampaign, events and content, run with your team and vendors.
- Follow-upEvery lead tracked and followed up until it converts.
Running an event or a team day? I also speak and lead hands-on workshops on turning attention into clients.
The Click to Close Method
Guessing is expensive, so we start with your numbers.
Your Click to Close Scorecard shows exactly where people drop off, and every step after it brings back the people who went quiet. Most clients start with a Digital Audit.
Digital Audit
$297 + GST. A 60-minute review of where your leads go quiet, with your top three fixes.
Click to Close Advisory
Six sessions to find where people slip away and build a lead flow you can run yourself.
VIP Content Day
One focused day to film and plan your content, so the strategy goes live.
Retainer or launch project
Ongoing fractional CMO support, or a full launch from presale to sell-through, with monthly reporting.
In the room
Sales centres, stages and content days.
This is where the work turns into booked clients.
What clients say
In their words.
About
Hi, I'm Meghan.
I'm Meghan Simington, a fractional CMO and launch strategist based in Port Coquitlam, BC. I've worked on both sides of a presale, at the agencies that market them and inside the developer teams that build them. I also founded and host Female Forward Collective, a monthly business breakfast for more than 100 women in business.
- 2005Built iRepair.ca, Canada's first Apple repair business: five locations, sold in 2010
- 2011Co-founded and produced mSummit and ReinventingM: three trade shows and conferences of 1,000+ attendees
- 2019–23In-house on contract: Bosa Development, Dimex Group, Phantom Screens
- TodayReady to Launch, full time since August 2023
As featured in Business in Vancouver.
How many clients did you convert last month?
If you don't know, that's where to start. Book a Digital Audit and get your top three fixes.