The work behind the launches.

Presale programs for Dimex, Epix and Cressey. Product launches with Phantom Screens and Stor-X. And the businesses and events I built along the way.

Presale and new homes

Templeton and Lakewood

Dimex Group, 2021. The "Tesla of Townhomes" campaign for two passive townhome projects on 1st Avenue in East Vancouver.
1289 Nicola

Dimex Group, 2021. Luxury passive townhomes in English Bay, launched with a VIP event for buyers and realtors.
Chelsea by Cressey

Cressey, with MLA Canada. Collateral, the sales centre launch, and grand opening events for realtors and Chinese New Year.
Redbridge

Squamish, with MLA Canada. A masterplanned community: website, brochure, signage, digital campaign and billboards.
Skagen

Tri-Cities, with MLA Canada. Passive homes for the Tri-Cities: big homes with a small footprint. Website, brochure, signage and digital campaign.
The Royal

Bosa Development, Calgary. A condo program turned rental program, coordinated across sales, property management and finance.
Popolo

Epix, 2020. A townhome and condo program on Broadway, steps from Commercial Drive.
West of Main

Closeout, 2020. The last six townhomes: staging, a fresh campaign and the sales strategy to finish.

Brand and product launches

Southern Living Idea House

Phantom Screens, 2023. Scope, budget, vendors and rollout of every marketing asset for the 2023 Idea House partnership.
Distributor recruitment toolkit

Phantom Screens, 2022. Recruitment campaign, marketing toolkits and microsite branding for corporate and 126 distributors.
Stor-X with Jillian Harris

CREW Marketing Partners. A signature product collaboration to promote franchise opportunities, with a "Meet Jillian" grand opening in Kelowna.
iRepair.ca

Co-founder, 2005 to 2010. It started with a broken iPod. It became five repair stores across Canada and the US, and then it sold.

Events and community

mSummit and ReinventingM

Co-founder and producer, 2010 to 2015. Three annual conferences of 700+ attendees, with 35 exhibitors, 18 speakers and 20 sponsors each year, and Arlene Dickinson as keynote.
Female Forward Collective

Founder, 2024 to today. From 10 women at one breakfast table to 1,500 members, with 100+ in the room every month.
24 Hours Vancouver

Promotions and Marketing Manager, 2015 to 2016. Print and digital promotions, contests and social media, with partners including Rogers Arena, McDonald's and WestJet.
Celebration of Success

Children of the Street Society, 2016. Raised $250K through events, including the annual Celebration of Success gala: sponsorship, event marketing and a raffle.