Fractional CMO and Click to Close coach
From click to close.
Most businesses are great at the first date. Then they never call. I find where your leads are leaking, from social and email to your calendar, and build the path that turns attention into clients.
ClickSomeone sees your post
LeadThey raise their hand
BookedThey sit down with you
ClosedThey become a client
Twenty-five years in marketing. Ten in presale.
A six-store retail business built and sold. A room of 100+ filled every month. I know what it takes to get people through the door.
Featured and trusted
Business in Vancouver ◆ mSummit, keynote Arlene Dickinson ◆ Bosa Development ◆ Dimex Group
Selected launches and events
Lakewood ◆ Templeton ◆ 1289 Nicola ◆ Chelsea by Cressey ◆ Redbridge ◆ Latimer Village ◆ Skagen ◆ The Royal ◆ Southern Living Idea House ◆ Stor-X with Jillian Harris ◆ iRepair.ca ◆ mSummit ◆ ReinventingM ◆ Lakewood ◆ Templeton ◆ 1289 Nicola ◆ Chelsea by Cressey ◆ Redbridge ◆ Latimer Village ◆ Skagen ◆ The Royal ◆ Southern Living Idea House ◆ Stor-X with Jillian Harris ◆ iRepair.ca ◆ mSummit ◆ ReinventingM ◆
Your brand is beautiful. Is it booking anyone?
The offer is strong and the brand looks good. But somewhere between "interested" and "booked", leads leak out: a slow follow-up, a confusing booking path, a launch with no plan for week two.
I find those leaks, close them, and build the system that keeps working after I step back. I work best with owners and teams who invest when the market is tight.
Close the leaks. Build for longevity.
Marketing isn't the lipstick. It's everything you do before the date.
Real people in the door, not clicks that don't convert. Whether it's a launch event or a content day, I build one strategy across your website, social and email, and bring the right people into the room.
Events
Sales centre openings, realtor events and grand openings. I've produced three large-scale trade shows and conferences, mSummit and ReinventingM, each with 1,000+ attendees. I also host a business breakfast of 100+ every month. See VIP Days and Events
Promotions
Contests, sponsorships, partner launches and street activations, learned from the media side at 24 Hours and used for Stor-X with Jillian Harris and the Southern Living Idea House. See Launch Strategies
Multi-channel follow-through
Print, digital, video, social, email and CRM working as one system, so every touchpoint has a job and a metric, and no lead goes quiet. See Consulting
Realtor collaborations
I bring realtors into the building, show them how to film content on site, and set up shared promotions, so your marketing dollars travel further through their audiences. See presale launches
Work with me
Click to Close Coaching
Six one-on-one sessions
You're getting attention. You're not getting clients. We find where people drop off between your post and your calendar, then build the follow-up that closes them. For owner-operators, realtors and professionals, or the marketing manager running it for you. See Coaching
Consulting
Fractional CMO
Senior marketing leadership without a full-time hire. As your fractional CMO, I lead the plan, direct your team and vendors, and report what's working. Book a Discovery Call
Strategy
60 to 90 days
From scattered to a clear, revenue-focused plan: priorities, budget and measures your team can run. Every engagement is custom, discussed on your Discovery Call. Book a Discovery Call
Programs
VIP Days and Events
Co-hosted with Jennifer Kolbuc of The Marketing Club
One day. Ninety days of content you didn't have to think about. We plan it with you, film it at a location with multiple backdrops, coach you on camera and hand back content built to bring in clients, not just likes.
Onboarding and planning. Your offer, your audience and a 90-day content plan, set before we shoot.
Filmed by you or for you. Bring your phone and learn the system, or let our crew run the cameras.
Coaching on set. Hooks, delivery and the call to action, fixed in the moment.
Your quarter, ready. Edited and scheduled for you, or scripted so you publish it yourself.
Next VIP Day: November 12, Langley. 5 spots. Reserve your spot
Launch Strategies
For completed, unsold inventory
Completed homes sitting unsold, and no sales program behind them? I work with your marketing director and sales team to bring buyers and realtors back through the door and follow up every lead until the inventory moves. Every month it sits, it costs you. Book an inventory review
Running an event or a team day? I also speak and lead hands-on workshops on turning attention into clients.
The Click to Close Method
Guessing is expensive, so we start with your numbers. Your Click to Close Scorecard shows exactly where people drop off, and every step after it closes a leak. Most clients start with the free audit.
1. Digital Audit
Free. I review your website, booking path, follow-up and channels, and show you where leads are leaking and what it's costing you.
2. Click to Close Coaching
Six sessions to fix the leaks and build a lead flow you can run yourself.
3. VIP Day
One focused day to film and plan your content, so the strategy goes live.
4. Retainer or launch project
Ongoing fractional CMO support, or a full launch from presale to sell-through, with monthly reporting.
Know your numbers in two minutes.
Enter your numbers and see where buyers or clients drop off and what it's costing you. Free, with your full scorecard emailed to you.
Presale scorecard. For presale and new-home projects: visits, registrations, appointments, contracts, and the monthly cost of unsold homes. Coming soon.
Business scorecard. For service businesses: reach, clicks, leads, calls and clients, and where your traffic has nowhere to go. Coming soon.
Rather have me look at it with you now? Start with a Digital Audit
In the room
Sales centres, stages and content days. This is where the work turns into booked clients.
What clients say
"I'm earning more."
Madeleine Cruickshank, Website Strategist and Designer
Meghan's approach to consulting is really special; she's direct, easy to talk to, and extremely attentive when it comes to understanding your challenges and building a tailored roadmap to fix them. I'm earning more and feeling way more confident as a business owner.
Closer to my revenue goals
Tyra Moorcroft, Moorcroft Interior Design
Having Meghan in my corner has been amazing. She has been great at helping me navigate all the challenges of running a design firm, as well as teaching me solid strategies for growth and profitability. She'll get you following a plan, which gets your business closer to your revenue goals.
A clearer, client-focused website
Coach and workshop facilitator, Vancouver
Meghan is a powerhouse. She has one of the brightest, clearest minds I've encountered building out a client-focused website. I value her expertise immensely and I will keep working with her into the future as a trusted resource.
An asset to any organization
Dina Al-Sudani, Marketing, Conwest
She is a great support and mentor. I admire her vast knowledge in the industry, passion, creativity, and unique outlook on marketing. She is an absolute asset to any organization.
Organized and considerate
Kirsten Anderson, The Playologist
Meghan is an organized event planner and marketing pro, and considerate as she supports her speakers' and members' needs.
Hi, I'm Meghan.
I'm Meghan Simington, a fractional CMO and launch strategist based in Port Coquitlam, BC. I've worked on both sides of a presale, at the agencies that market them and inside the developer teams that build them. I also founded and host Female Forward Collective, a monthly business breakfast for more than 100 women in business.
2005 Built iRepair.ca, Canada's first Apple repair business: five locations, sold in 2010
2011 Co-founded and produced mSummit and ReinventingM: three trade shows and conferences of 1,000+ attendees
2012 Started consulting: strategy and launches for owners and growing businesses
2015 Promotions and Marketing Manager, 24 Hours Vancouver
2016–19 Fund development at Children of the Street Society, then agency side: CREW Marketing Partners and MLA Canada
2019–23 In-house on contract: Bosa Development, Dimex Group, Phantom Screens
2024 Founded Female Forward Collective
Today Ready to Launch, full time since August 2023
As featured in Business in Vancouver.
How many clients did you convert last month?
If you don't know, that's the leak. Start with a free Digital Audit, and I'll show you where people drop off between the first click and the signed contract, and what to fix first.