Click to Close Coaching, step two of the method
Turn "great meeting you" into clients.
You're getting attention. You're not getting clients. In six one-on-one sessions we find where people drop off between your post and your calendar, then build the follow-up that closes them.
Six 60-minute sessions for owner-operators, realtors and professionals, or the marketing manager running it for you.
You don't need more posting.
You're already doing the hardest part: meeting people and starting conversations. The problem isn't effort. It's that there's nothing behind it, so leads disappear into DMs, business cards and "I'll follow up later".
You don't need a complicated system you'll never use. You need a simple path that works with your actual day.
Lead captured
Meeting booked
Follow-up sent
Pipeline tracked
Client signed
Six sessions, one path.
Your Digital Audit's top three priorities set the order. Every session ends with one thing to implement before the next.
1. Your numbers and your goal
Your Scorecard baseline: traffic, leads, booked calls, clients. We set the one revenue target the next 12 weeks serve.
2. Your offer and your message
Who it's for, what it costs, and the one sentence that makes the right person book.
3. Your conversion path
Bio, website, booking link and checkout, so every channel points to one next step.
4. Content that converts
Your content pillars and a 30-day plan built to start conversations, not chase views.
5. Follow-up that closes
Confirmation, nurture and "not yet" sequences in your CRM, so no lead goes quiet.
6. Close and measure
We rerun your Scorecard against the baseline and set your next 90 days.
What's included
Six 60-minute one-on-one video sessions, recorded
Your Click to Close Scorecard at the start and the end
Templates: offer page, follow-up emails, DM scripts, content plan
Email support between sessions
A coupon code for a VIP Content Day
Or the same six sessions for your marketing manager
Six sessions. One system. Starts with your free Digital Audit. Pricing is shared on your review call.
"She'll get you following a plan, which gets your business closer to your revenue goals."
Tyra Moorcroft, Moorcroft Interior Design
Rather have it built with you?
Fractional CMO retainers
3- and 6-month retainers: strategy plus up to 5 hours a week of hands-on work. As your fractional CMO, I lead the plan and help your team execute it.
Good questions
Do I need the Digital Audit first?
Yes. It's free, and it tells us where your leads are going quiet, so the six sessions start with what will move revenue first.
Can my marketing manager do it instead?
Yes. Same six sessions, with them in the room, and many owners join the first and last. We prefer to work with the decision makers who can move the needle, so the improvements to your strategy and marketing plan actually last.
How long does it take?
Six 60-minute sessions, usually over about 12 weeks, with homework between each one so there's time to implement.
What happens after?
Most clients book a VIP Content Day to film the content, or move to a retainer if they want it built with them, with support for their launch and ongoing marketing. We specialize in Click to Close, event launches and converting more clients.
Your best marketing happens after the first click.
Start with a free Digital Audit and find out exactly where to begin.