Real estate marketing
Senior Real Estate Marketing Strategist for High-Performing Presale & Personal Realtor Brands
Presale multi-family launches and real estate brands don’t fail because the product is bad. They fail because marketing, sales, and operations are disconnected.
You’ve invested too much to leave your launch to chance.
You have a strong product, a capable sales team, and a marketing budget. What you don’t have is a senior strategist who can see the full picture — and hold every piece of it to account.
The result? A launch where your marketing agency, sales team, branding studio, photographers, and interior design consultants are all producing good work — in different directions.
Campaigns that drive traffic but can’t convert. Sales center experiences that don’t match the brand promise. CRM systems that nobody actually uses.
This is what happens when there is no senior marketing leader at the table.
Four Strategic Mandates. One Senior Advisor.
This is not a checklist of services. This is how Meghan leads your growth.
01
Presale Launch Strategy & Go-to-Market Advisory
For developers bringing a presale multi-family project to market, Meghan provides the senior
strategic leadership your marketing and sales ecosystem requires to operate as one cohesive unit.
Strategic scope includes:
• Marketing strategy roadmap: phasing, buyer personas, competitive positioning, and milestone
planning
• Pricing comparison tower strategy: positioning your suite mix and price points competitively within
the local market
• Floorplan review and presentation strategy: ensuring layouts are being communicated in a way that
supports conversion
• Site plan and amenity map strategy: guiding how physical and lifestyle assets are visualized and
sequenced in the buyer journey
• Sales and marketing alignment: ensuring every buyer touchpoint from first ad impression to offer is
consistent and on-strategy
• Key vendor team management: strategic direction and quality oversight for branding, photography,
videography and drone, interior design packages, and architectural renders
• Interior design and architectural review: Meghan reviews design packages and architectural
presentations through a marketing and buyer experience lens to ensure sales center and collateral
materials support conversion
• Launch performance planning: KPIs, reporting cadence, and course-correction built in from day
one
02
CRM, Email Marketing & Lead Conversion Strategy
Marketing spend without a follow-up system is overhead. Meghan designs and oversees the full lead
conversion architecture — from first contact to qualified appointment — and works with your team or
vendor partners to implement it. Strategic scope includes:
• CRM strategy and workflow planning: ensuring your team has a system that supports lead hygiene,
pipeline visibility, and consistent follow-up
• Email marketing planning: nurture sequences, VIP presale lists, launch announcements, and
reactivation campaigns
• Lead scoring and segmentation strategy: ensuring your sales team spends time on the right
prospects
• Digital campaign integration: aligning your social media and digital advertising with your CRM and
email flows so leads are tracked and followed up without gaps
• Reporting and dashboard oversight: clear metrics for leads, appointments, showings, and
conversion at each stage
Note: CRM configuration and email platform setup are coordinated with your existing team or
technology vendors. Meghan provides strategic direction and quality oversight.
03
Social Media & Digital Campaign Strategy
Meghan provides strategic oversight for social media and digital advertising campaigns across
presale launches and personal real estate brands — ensuring campaigns are tied to business
development outcomes, not vanity metrics.
Strategic scope includes:
• Social media strategy: content direction, key message planning, and platform prioritization aligned
to your launch phases
• Digital campaign planning: paid social and search strategy coordinated with your CRM and lead
capture systems
• Key team briefing: strategic direction for your in-house social media team, content creators, and
digital agency
• Campaign performance oversight: reviewing results, adjusting direction, and ensuring your spend
is working
Meghan directs the strategy. Your social media team, content creators, and agency partners execute
it.
04
05
06
Events & Pop-Up Activation Strategy
High-impact launch events and in-market activations can shift buyer momentum and generate media
attention when they are planned strategically. Meghan brings direct experience designing and
overseeing presale launch events and pop-up activations with some of Vancouver’s top developers.
Strategic scope includes:
• Launch event strategy: concept, timing, audience, and objectives aligned to your sales program
• Pop-up activation planning: in-market brand activations to create interest, generate qualified leads,
and support your sales center traffic
• Vendor and venue co-ordination oversight: briefing your event team, PR partners, and on-site staff
on experience objectives
• Post-activation follow-up strategy: ensuring every event lead enters your CRM and is actioned
Communications & PR Strategy
For developers and brokerage principals ready to build a public profile alongside their project,
Meghan provides strategic communications planning that extends your reach beyond paid
advertising. Strategic scope includes:
• Editorial and media strategy: planning your communications calendar across BC Business,
Vancouver Sun, and other regional business and lifestyle media through established PR partnerships
• Brand narrative development: positioning your project story for editorial coverage, not just
advertising
• Spokesperson preparation and message development: ensuring your leadership team has the right
narrative ready for media conversations
• Digital PR integration: aligning your earned media with your digital and social campaigns for
compounded reach
Brand & Growth Strategy for Brokerages and Top-Producing Agents
If your reputation outpaces your marketing, you’re leaving listings and referrals on the table. Meghan
works with boutique brokerage owners and established agents to build a marketing strategy that
reflects the level at which you operate. Strategic scope includes:
• Market positioning: defining your differentiated reputation and ideal client profile
• Messaging and narrative architecture: across your website, listing presentations, and client
communications
• Content and pipeline strategy: organic and paid channels aligned to business development, not
vanity metrics
• Systems and follow-up: ensuring your marketing feeds your sales process consistently
Strategy Development & Team Alignment
Meghan develops the strategic direction and works alongside your internal team, agency partners, CRM vendor, branding studio, photographers, and communications partners to ensure everyone is executing toward the same objectives. You get clarity. Your team gets direction.
How the Advisory Engagement Works
Meghan works with a limited roster of real estate clients at any given time. Engagements are structured to provide senior strategic guidance — not to replace your agency, design team, or internal staff, but to ensure every one of them is working toward the same outcome.
Strategic Assessment
We begin with a thorough review of your current marketing, sales process, brand positioning, vendor ecosystem, and competitive context. You receive a clear picture of what’s working, where the gaps are, and what needs to change before launch.
Launch Oversight, Optimization & Accountability
We begin with a thorough review of your current marketing, sales process, brand positioning, vendor ecosystem, and competitive context. You receive a clear picture of what’s working, where the gaps are, and what needs to change before launch.
Custom Strategy. Senior Judgment. Clear Accountability.
This is not a program with fixed steps. Every engagement is built around your specific clinic, market, and technology investment.
12+ Years Real Estate Marketing
25+ Years Total Marketing Leadership
In-house, agency, and fractional CMO experience across real estate, professional services, B2B, and medical aesthetics markets.
MLA Canada & CREW Marketing
Senior marketing roles and advisory across presale multi-family, brokerage, and development projects in Metro Vancouver and BC.
Project marketing experience through MLA Canada, including exposure to Bosa Development and many of BC’s most prominent presale developers as clients of MLA and CREW.
Bosa Development & Top Vancouver Developers
Direct marketing experience with Bosa Development and senior relationships across Vancouver’s development community built through years of project marketing work.
Event & Pop-Up Activations
Designed and executed high-impact launch events and in- market pop-up activations with some of Vancouver’s top developers — creating buyer momentum and media attention at critical launch windows.
PR Partnerships — Vancouver Sun & BC Business
CRM, Email & Digital Campaign Systems
Established communications planning relationships with regional media including Vancouver Sun and BC Business, enabling earned media strategies alongside paid campaigns.
Deep experience planning and overseeing CRM implementation, email marketing, lead hygiene strategies, and integrated digital campaigns for real estate launches.
B2B Real Estate Relationships
B2B marketing experience with Phantom Screens leveraging business-to-business relationships within the development and builder community — bringing a unique lens to developer partnership opportunities.
Land Acquisition & Permitting Intelligence
Active advisory relationships with realtors who bring 45+ years of land acquisition and permitting experience — providing rare strategic context on site feasibility and development pipeline for developer clients.
This is for you if:
✓ You are a real estate developer, brokerage principal, or top-producing agent with an established
operation
✓ You are planning or preparing for a presale launch, brand repositioning, or significant growth
initiative
✓ You have a team or vendor partners in place and need senior strategic direction to co-ordinate
them effectively
✓ You want a senior marketing leader who understands pricing strategy, floorplan positioning, CRM,
digital campaigns, PR, and event activations — and can hold the full picture together
✓ You are ready to invest in advisory leadership, not the lowest-cost marketing option
✓ You value clarity, accountability, and strategic depth over volume of deliverables
This is NOT for you if:
✗ You are looking for one-off graphic design, social media posting, or ad management without a
strategic mandate
✗ You expect one person to both lead strategy and personally deliver all execution, creative, and
administrative tasks
✗ You are in early-stage planning with no existing team or vendor capacity for implementation
✗ Your priority is finding the most affordable marketing option
If that’s where you are right now, that’s perfectly fine — this simply isn’t the right fit at this stage.
READY TO START?
Start with the Digital Audit Fit Check. Once the form is completed, we will be in touch within 2 business days with your results.